"Treatment" Draft

Write a draft 'treatment'. This should include information on your target audience and how you are attracting them, location plans, equipment plans, crew roles, effects in video etc. 3 hours 

A treatment is a document that presents the story idea of your music video. A video treatment is your best effort in defining your project, presenting a clear synopsis of your story, developing your production and organising its purpose. It is often the first and only change you have in presenting a commercial project and making a pitch.

Song Title - "Independent Women Pt 1" by Beyonce 

Overall idea - In the video I aim to use media language and specific mise-en-scene to show the slow imporovemmt to gender equality but also to show the huge gender inequality that still lives to this day. I want my audience to understand the the fact that feminism still sometimes to be lacking in intersectionality the interconnected nature of social catergorisations such as race, class and gender as they apply to a given individual or group, giving independent systems discrimination or disadvantage. The idea is to show a young highly successful female who is very socially and politically driven whom is from a finically unstable background. Through hard work and determination she is able to with those around make the audience aware of the changes we can make to gain utter freedom and live our dreams. The video will show the contrast in her work day, glamorous shots, shots in which she feels lonely and isolated a real feeling people feel no matter on your economic background, not spoken widely which is important to show to her young audience and that there are ways to improve your mental state. There will be shots trying to cut any toxic relationships out of her life which are tieung her down, and lastly including social remarks which will include marches and symbols which she stands for sharing an important message to the young demographic. 

Target Audience - I am attracting the target audience by creating a relatable yet aspiring storyline. The aesthetic of the video will mostly attract a female audience, however it is importamt for males to undsetant the socially constructed gender inequality that still lives today and the change that is needed to break that. The video will be aspiring and heartening for culturally, socially aware 16-25 year olds within a ABC1 demohraphic as I hope that young girls from any background can working hard and aspire to be successful without relying on the dominance of a male figure. This demographic may also understand the amount of work that still needs to be done, and as the next working generation may lead us to finally a closure in gender ineaility. 

Location - As seen on my mood board the video with mostly be filmed inside, but am hoping to film some shots in water outside to highlight the peaceful and free aesthetic. Shots filmed inside with include in the dining room, her work space, in the bar. Their will also be shots filmed at a sunflower field with her and her friends carelessly enjoying herself with no worries. 

Equipment - I plan to use different lighting, such as LED's and spotlights to add another dimension to the music video, I want to use a laptop and phone to give it a visually realistic idea of her life. I aim to use props with a meaning to allow the audience to look beyond the visuals and understand the symbols on a deeper level.

Effects - I will edit some shots to give it a vintage look, which will give its a VHS feel.