Write a draft 'treatment'. This should include information on your target audience and how you are attracting them, location plans, equipment plans, crew roles, effects in video etc. 3 hours A treatment is a document that presents the story idea of your music video. A video treatment is your best effort in defining your project, presenting a clear synopsis of your story, developing your production and organising its purpose. It is often the first and only change you have in presenting a commercial project and making a pitch. Song Title - "Independent Women Pt 1" by Beyonce Overall idea - In the video I aim to use media language and specific mise-en-scene to show the slow imporovemmt to gender equality but also to show the huge gender inequality that still lives to this day. I want my audience to understand the the fact that feminism still sometimes to be lacking in intersectionality the interconnected nature of social catergorisations such as race, class and g...
Analysis of a Music Video "This is America" - Childish Gambino https://www.youtube.com/watch?v=VYOjWnS4cMY The representations in the music video chosen by the producers promote the artist in many ways. Childish Gambino's decision to wear a pair of grey tracksuit bottoms without his shirt in the video allows the viewers to identify 'his humanness" as he raps about violent contradictions that come with being a black person in America. The start of the music video is in a tranquil, quiet setting but after the loud gunshot it changes to an almost aggressive beat within the music. This was clearly chosen by the producers to the represent the artists real and unafraid personality, sharing the real world to his mixed audience with the outcome that we live in a sinister and sick world. The music video reflects historical, cultural issues that are duly with within America. The central message is about guns and violence within America and the fact that we deal ...
Plan a set of original images of your artist. To be used on your website. Destiny's Child has a clear and direct gaze towards the camera, sat in similar positions with their legs crossed and open with a almost confrontational/sassy and direct facial expression. The style of the original frame if 90's esque style. Again similar to the other original photograph they have a striking and eye-catching pose with a clear direct gaze. They are all featuring a fake gun pose, which could stand for female empowerment and taking charge. The style of the original frame if 90's esque style. They are all very a very natural colour scheme which accentuates their gorgeous skin, they are all wrapping their arms around one another and directly gazing at the audience which could convey how powerful they are together. They look relaxed and confident in this...
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