Create a new logo/brand icon for your chosen artist.
Create a new logo/brand icon for your chosen artist. This will be used in both the video and the website. One hour
I have chosen this logo/brand icon to serve for my fictional artist 'Future-Female', for my coursework. This logo incorporates the overall style of brand and uses specific media language and combines elements to overcome this lack of freedom and ongoing gender inequality, and time to move beyond "Gender is Socially Constructed". This completely capitalist view is the difference between "sex" and "gender", whilst sex is biological, gender is psychological, social or cultural.
Gender is thus "socially constructed" in the sense that unlike biological sex gender is a product of scoiety. Society determines what is masculine or feminine, and what job best see fit but recently statistics have shown that "girls are outperforming boys in school right now", and higher paid jobs are starting to be replaced by women, showing that we are able to do the same skills as men and this gender gap needs to be closed. Feminism a lot of the time can be lacking heavily in intersectionality, which is interconnected nature of social catergories, such as race, class and gender that can be applied to an individual or group, which I want to try and combine as many go these to add into my music video to make it authentic as it can be.
I combine many media language elements to make logo/brand icon as sophisticated and highly professional, as I believe that professionalism leads to trust and sucess. I have left the background black, this powerful, dramatic and sleek colour makes the white brand name stand out, black and white images can lead consumers to focus on the abstract, essential, and defining components in this case is the slogan "F-F" which stands for "Future-Female". I wanted to incorporate the colour red into the logo, as its on colour that represents the videos overall message of strength and perseverance all feeling we need to stop this gender inequality, the colour can also improve self-confidence of those who are shy or are in lack of willpower and lastly gives vitality and signal physical movements which could represent the widespread well-attended protests and marches on International Women's Day. This also represents the farewell to all the men that have done wrong in the music video. The slogan F-F was taken as inspiration from the brand Fendi, this I thought looked extremely stylish and on trend to relate to the demographic its mined towards, after later research into the brand it was established in 1925, and from 1946 the five sisters Paola, Anna, Franca, Carla and Alda joined in its second generation as a family-owned enterprise and each owned 20 percent, thought that this idea of female ownership and success is very powerful and something that want to show to my demographic that hard work pays of. The overall brand identity isn't trying to ignore male importance and success, but to widen female opportunities and close the gender pay gap so that freedom is able to whoever seeks this.
I have chosen this logo/brand icon to serve for my fictional artist 'Future-Female', for my coursework. This logo incorporates the overall style of brand and uses specific media language and combines elements to overcome this lack of freedom and ongoing gender inequality, and time to move beyond "Gender is Socially Constructed". This completely capitalist view is the difference between "sex" and "gender", whilst sex is biological, gender is psychological, social or cultural.
Gender is thus "socially constructed" in the sense that unlike biological sex gender is a product of scoiety. Society determines what is masculine or feminine, and what job best see fit but recently statistics have shown that "girls are outperforming boys in school right now", and higher paid jobs are starting to be replaced by women, showing that we are able to do the same skills as men and this gender gap needs to be closed. Feminism a lot of the time can be lacking heavily in intersectionality, which is interconnected nature of social catergories, such as race, class and gender that can be applied to an individual or group, which I want to try and combine as many go these to add into my music video to make it authentic as it can be.
I combine many media language elements to make logo/brand icon as sophisticated and highly professional, as I believe that professionalism leads to trust and sucess. I have left the background black, this powerful, dramatic and sleek colour makes the white brand name stand out, black and white images can lead consumers to focus on the abstract, essential, and defining components in this case is the slogan "F-F" which stands for "Future-Female". I wanted to incorporate the colour red into the logo, as its on colour that represents the videos overall message of strength and perseverance all feeling we need to stop this gender inequality, the colour can also improve self-confidence of those who are shy or are in lack of willpower and lastly gives vitality and signal physical movements which could represent the widespread well-attended protests and marches on International Women's Day. This also represents the farewell to all the men that have done wrong in the music video. The slogan F-F was taken as inspiration from the brand Fendi, this I thought looked extremely stylish and on trend to relate to the demographic its mined towards, after later research into the brand it was established in 1925, and from 1946 the five sisters Paola, Anna, Franca, Carla and Alda joined in its second generation as a family-owned enterprise and each owned 20 percent, thought that this idea of female ownership and success is very powerful and something that want to show to my demographic that hard work pays of. The overall brand identity isn't trying to ignore male importance and success, but to widen female opportunities and close the gender pay gap so that freedom is able to whoever seeks this.
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