Himani Butler-Frost

Create a new logo/brand icon for your chosen artist .  This will be used in both the video and the website. One hour I have chosen this logo/brand icon to serve for my fictional artist 'Future-Female', for my coursework. This logo incorporates the overall style of brand and uses specific media language and combines elements to overcome this lack of freedom and ongoing gender inequality, and time to move beyond "Gender is Socially C onstructed". This completely capitalist view is the difference between "sex" and "gender", whilst sex is biological, gender is psychological, social or cultural.  Gender is thus "socially constructed" in the sense that unlike biological sex gender is a product of scoiety. Society determines what is masculine or feminine, and what job best see fit but recently statistics have shown that "girls are outperforming boys in school right ...

Mood Board for "Independent Women. Pt 1" by Destiny's Child.  Create a mood board, either physically using glue and scissors, or digitally. Upload it to your blog; write a short entry on why you have used what you have on the board and it conforms to the expectations of your music genre. Approx 90 minutes For my music video I have decided to have very neutral tones, soft tones and contrast these occasionally bright and stylish colours, for exmaple red lipstick or a piece of eye-catching clothing - this will give the video a contmepary and sophisticated look. Throughout the video I will film in numerous locations, daylight and dark shots lit my maybe candle light to give it a sensual feel, suggesting that no women don't need to dress up for men but for their own pleasure. In my music video I have taken inspiration of this shot of Beyonce in an Hollywood mirror, which I wou...

Statement of Intent In my A-level music video I aim to use media language to produce a pop music video combining elements of dance and singing which will include aspects of gender inequality and the fact that feminism can sometimes be seen as lacking in intersectionality. We need to understand the intersectionality understanding of feminism as it requites us as a society to examine all different ways people can be oppressed based on individual identities and how these various identities can combine to unique forms of cruel  exercise of authority.  I have chosen to use "Independent  Woman, Pt. 1" by Destiny's Child as I have always been inspired by their female strength, vocal assertiveness and passion to spread female success and close the gender wage gap. "Independent Woman" is defined as "A woman who pays her own bills, buys her own things, and does not allow a man to affect her ...

Define your perfect audience member, taking into consideration the audience stated on the brief .  Create a complete picture of your audience member, from clothes to the food they eat, music they listen too.  You can get a friend to dress up in the appropriate costume and take photos (social distancing dependent).  Post about how your video is going to attract your ‘perfect audience member’. NB Your audience is  A socially-conscious, 16–25, middle to upmarket demographic approx. 2 hours Brief : 16-25 year old, socially conscious, middle to upmarket demographic. The 'perfect' audience member for my music video would be those aware of global trends and socially aware of the inequalities between men and women still lurking in our society today. The music video probably attract female viewers but also is important to share the main idea of the importance of female sucess and how this is looked down o...

Research similar videos to the one you want to create.  You should do a full textual analysis of at least 2 videos (cinematography, editing, sound and mise-en-scene). Irreplaceable  by Beyonce  https://www.youtube.com/watch?v=2EwViQxSJJQ Context  -The song is about her husband. He has been cheating on her and she has finally decided to kick him out. He is telling her that she will never be able to replace him, but she is telling him that she already has. - This particular music video displays specific generic conventions of a typical R&B/Pop music video as it includes a variety of things such as a narrative, themed locations and a specific type of costume which I think I'm going to adopt to add to my music video.  -The target audience for this video would be the younger generation as they would have grown up with and are particularly familiar with Beyonce. Mise-en-scene - Beyoncé wears a tight fi...

Find out who owns the copyright of the song you have chosen and find either an email address or a postal address for them or their management. Put a copy on your blog.  Write a letter seeking permission to use their track.   - Destiny Childs group manger is Mathew Knowles who is Beyonce father he owns the right the everyone song, and created the group in the 90's when Beyonce wad a teenager.

Choose the track you are going to use. Your track should be approx. 3 mins long. Write about why you have chosen this track and artist. Approx. one hour "Independent Woman" - by Destiny's Child  - Song duration - 3:56 Destiny's Child Context  -Destiny's child preached a powerful litany of embracing womanhood and celebrating individuality.  - Destiny's Child  was an American  girl group  whose final and best-known line-up comprised  Beyoncé Knowles ,  Kelly Rowland , and  Michelle Williams . The group began their musical career as  Girl's Tyme , formed in 1990 in  Houston , Texas.  After years of limited success, the  quartet  comprising Knowles, Rowland,  LaTavia Roberson , and  LeToya Luckett  were signed in 1997 to  Columbia Records  as Destiny's Child.  - This girl group was highly influential to millions of young women just like them and still  idolise ...