Himani Butler-Frost

 WEBSITE LINK : https://14butler-frosth.wixsite.com/my-site-1

WEBSITE LINK : https://www.youtube.com/watch?v=4M1vnAvI_3M

PREVIEW :  https://www.youtube.com/watch?v=SqBFQHkgOdM INTRO: https://www.youtube.com/watch?v=lvXidRL0Ma4

Explanation for Independent Women. Pt, 1 (Covid-19 Updated)  Originally, for my music video I wanted to portray a young women who has just gone through a toxic breakup in which was holding her down from achieving her dreams. The video will of shown aspects of gender inequality within the workplace and life in general, and how feminism can sometimes be seen in lacking in intersectionality. But due to Covid-19 I was unable to film with anyone and show these different representations of race, sex, class ect. This idea of intersectionality of heavily important in society, as it enables us to examine the various ways people can be oppressed based on individual identities which leads to unique forms of cruel exercise of authority in this case the power of male authority. I feel that topic is still very important to share as there is still an ongoing gender wage gap, so is important to share to my demographic of sophisticated, culturally and socially awa...

Plan a set of original images of your artist. To be used on your website. Destiny's Child has a clear and direct gaze towards the camera, sat in similar positions with their legs crossed and open with a almost confrontational/sassy and direct facial expression. The style of the original frame if 90's esque style.       Again similar to the other original photograph they have a striking and eye-catching pose with a clear direct gaze. They are all featuring a fake gun pose, which could stand for female empowerment and taking charge.  The style of the original frame if 90's esque style.    They are all very a very natural colour scheme which accentuates their gorgeous skin, they are all wrapping their arms around one another and directly gazing at the audience which could convey how powerful they are together. They look relaxed and confident in this...

Write a draft 'treatment'. This should include information on your target audience and how you are attracting them, location plans, equipment plans, crew roles, effects in video etc. 3 hours  A treatment is a document that presents the story idea of your music video. A video treatment is your best effort in defining your project, presenting a clear synopsis of your story, developing your production and organising its purpose. It is often the first and only change you have in presenting a commercial project and making a pitch. Song Title - "Independent Women Pt 1" by Beyonce  Overall idea - In the video I aim to use media language and specific mise-en-scene to show the slow imporovemmt to gender equality but also to show the huge gender inequality that still lives to this day. I want my audience to understand the the fact that feminism still sometimes to be lacking in intersectionality the interconnected nature of social catergorisations such as race, class and g...

Where I am going to put the artists logo and title of the song. As the initial beat of the song indicates a fast and upbeat tempo, I will add the title of the song "Independent Women, Pt 1" to the beat of the song within the first few seconds of the song in front of a background, the logo will be shortly followed as they are the directer of the song and many songs follow this convention. The logo/bands icon will also be integrated into the video, by being placed onto objects and again highlight symbols from the women's rights movement. I hope to have the bands icon in a scene at the beginning of the video, where the person featuring in the video kisses a mirror, this is then followed by the title of the song and then as the brand icon uses this it will then be replaced by the band icon. 

Create a new logo/brand icon for your chosen artist .  This will be used in both the video and the website. One hour I have chosen this logo/brand icon to serve for my fictional artist 'Future-Female', for my coursework. This logo incorporates the overall style of brand and uses specific media language and combines elements to overcome this lack of freedom and ongoing gender inequality, and time to move beyond "Gender is Socially C onstructed". This completely capitalist view is the difference between "sex" and "gender", whilst sex is biological, gender is psychological, social or cultural.  Gender is thus "socially constructed" in the sense that unlike biological sex gender is a product of scoiety. Society determines what is masculine or feminine, and what job best see fit but recently statistics have shown that "girls are outperforming boys in school right ...

Mood Board for "Independent Women. Pt 1" by Destiny's Child.  Create a mood board, either physically using glue and scissors, or digitally. Upload it to your blog; write a short entry on why you have used what you have on the board and it conforms to the expectations of your music genre. Approx 90 minutes For my music video I have decided to have very neutral tones, soft tones and contrast these occasionally bright and stylish colours, for exmaple red lipstick or a piece of eye-catching clothing - this will give the video a contmepary and sophisticated look. Throughout the video I will film in numerous locations, daylight and dark shots lit my maybe candle light to give it a sensual feel, suggesting that no women don't need to dress up for men but for their own pleasure. In my music video I have taken inspiration of this shot of Beyonce in an Hollywood mirror, which I wou...

Statement of Intent In my A-level music video I aim to use media language to produce a pop music video combining elements of dance and singing which will include aspects of gender inequality and the fact that feminism can sometimes be seen as lacking in intersectionality. We need to understand the intersectionality understanding of feminism as it requites us as a society to examine all different ways people can be oppressed based on individual identities and how these various identities can combine to unique forms of cruel  exercise of authority.  I have chosen to use "Independent  Woman, Pt. 1" by Destiny's Child as I have always been inspired by their female strength, vocal assertiveness and passion to spread female success and close the gender wage gap. "Independent Woman" is defined as "A woman who pays her own bills, buys her own things, and does not allow a man to affect her ...

Define your perfect audience member, taking into consideration the audience stated on the brief .  Create a complete picture of your audience member, from clothes to the food they eat, music they listen too.  You can get a friend to dress up in the appropriate costume and take photos (social distancing dependent).  Post about how your video is going to attract your ‘perfect audience member’. NB Your audience is  A socially-conscious, 16–25, middle to upmarket demographic approx. 2 hours Brief : 16-25 year old, socially conscious, middle to upmarket demographic. The 'perfect' audience member for my music video would be those aware of global trends and socially aware of the inequalities between men and women still lurking in our society today. The music video probably attract female viewers but also is important to share the main idea of the importance of female sucess and how this is looked down o...

Research similar videos to the one you want to create.  You should do a full textual analysis of at least 2 videos (cinematography, editing, sound and mise-en-scene). Irreplaceable  by Beyonce  https://www.youtube.com/watch?v=2EwViQxSJJQ Context  -The song is about her husband. He has been cheating on her and she has finally decided to kick him out. He is telling her that she will never be able to replace him, but she is telling him that she already has. - This particular music video displays specific generic conventions of a typical R&B/Pop music video as it includes a variety of things such as a narrative, themed locations and a specific type of costume which I think I'm going to adopt to add to my music video.  -The target audience for this video would be the younger generation as they would have grown up with and are particularly familiar with Beyonce. Mise-en-scene - Beyoncé wears a tight fi...

Find out who owns the copyright of the song you have chosen and find either an email address or a postal address for them or their management. Put a copy on your blog.  Write a letter seeking permission to use their track.   - Destiny Childs group manger is Mathew Knowles who is Beyonce father he owns the right the everyone song, and created the group in the 90's when Beyonce wad a teenager.

Choose the track you are going to use. Your track should be approx. 3 mins long. Write about why you have chosen this track and artist. Approx. one hour "Independent Woman" - by Destiny's Child  - Song duration - 3:56 Destiny's Child Context  -Destiny's child preached a powerful litany of embracing womanhood and celebrating individuality.  - Destiny's Child  was an American  girl group  whose final and best-known line-up comprised  Beyoncé Knowles ,  Kelly Rowland , and  Michelle Williams . The group began their musical career as  Girl's Tyme , formed in 1990 in  Houston , Texas.  After years of limited success, the  quartet  comprising Knowles, Rowland,  LaTavia Roberson , and  LeToya Luckett  were signed in 1997 to  Columbia Records  as Destiny's Child.  - This girl group was highly influential to millions of young women just like them and still  idolise ...

First ten frames of the protest song - "Where is the love?"by Black Eyed Peas Take the first ten frames of three protest videos and analyse their shot type and duration, transitions between shots, M-E-S, and whether it is performative or narrative. Put a screen shot of each of these plus your analysis on your blog.  First shot -This is the first shot of the music video, this close up shot of this large poster questions "where is the love?" opening people's eyes to this crisis.   -This shot at the beginning of the song lasts for 0.08 seconds, this could be to make people aware of this poster which is shown in majority fo shots throughout the video.   -The transition for this shot is narrative, as it is visually telling a story.  -The colours on this poster where specifically chosen to represent the meaning of the poster but for the song as a whole -Red = this colour connotes energy, courage, strength and stimulation all of which need to b...

Full textual analysis - "Alright" by Kendrick Lamar https://www.youtube.com/watch?v=Z-48u_uWMHY Context -The song "Alright" by American rapper Kendrick Lamar, was taken from his third album To Pimp a Butterfly (2015). The song lyrically is a festive song about hope featuring vocals from the song's co-producer Pharrell Williams during the chorus. "Alright" was released to radio stations as the album's fourth single on June 30, 2015. -"Alright" is the Sound Of Black Life, Bothe party and protest the Kendrick Lamar song turned protest chant against police violence eindentifies a d -The song was associated with Black Lives Matter after several youth-led protests were heard chanting the chorus, with some publications calling "Alright" the "unifying soundtrack" of the movement. -This Pharrell Williams co-produced jazzy hip-hop infusion finds Lamar, despite all his bad trips and hard times, ready to face another day. Wit...

Full textual analysis - "Where is the love?" by Black Eyed Peas https://www.youtube.com/watch?v=WpYeekQkAdc -The target audience is 11+-30 both males and females. -In June 2003, Black Eyed Peas released the hit song "Where is the love?" in response to the 9/11 terror attacks. The songs lyrics directly addresses issues including terrorism, racism, gang crime, pollution, war, intolerance, and violence against LGBT people. As soon as the song was released it was an immediate eye opener and forces us to have a think about what is going on in the world, and how we can love and appreciate those around us. -The song talks about unnecessary violence going on in the world and where has all the peace and love disappeared to over time. There is an underlying selfishness among people and they we've forgotten about being human and helping other in need instead of starting or making war. -Throughout the video "Black Eyed Peas" have put aside there musical importa...

Research the genre of music  stated in the brief: protest songs.     Produce a short video or vlog which describes the history of the genre and the acts that are within the genre.  Genre stated in the brief : Protest Songs  Definitions of protest:   -        Noun: A statement or action expressing disapproval of or objection to something. -         Verb: Express an objection to what someone has said or done. -         Verb: Declare firmly or emphatically in the face of stated or implied doubt or in response to an accusation.  -  A protest can fit all three of these definitions. OCR :   have defined a protest song as: any music that addresses a social, cultural, political or economic issue or may be adopted by a minority or under-represented group as expressing their identity.   The History of the Genre - The first A...